As we all know that majority of internet traffic is search engine generated. Even if you’re not a big fan of SEO, the chances are you’ve probably understood its relevance, and by now looking for someone who’s good at it, won’t charge you too much and starts showing results in a limited period of time.
Our SEO services include right from website analysis, We apply ethical and organic SEO techniques to drive more and better traffic to your site. Here’s how we deliver you the quick results and prices which make sense:
Search engine optimization is a time consuming process. Time taken to optimize a website is generally based on the size and complexity of the website and the competitive nature of the business that it operates in. Other than developing this in-house, outsourcing SEO services will incur you potential cost savings on the marketing budget
Process
Web site Analysis
The first step is to analyze your entire website on the basis of professionally laid out criterion such as URL’s depth, individual page ranking, search engine saturation, back link strength etc.
- Keyword Analysis – It includes identifying the key search terms on the basis of inventory, relevance, and competition, through which people search for your products or services. Keywords can potentially drive traffic to your site. We help you with:
- Keyword Competition Analysis
- Keyword Density Analysis
- and Keyword Prominence Analysis
- Page Ranking Analysis – We evaluate each of your web page to see how it fares on Google, Yahoo, Bing, MSN etc. and also let you know how it has performed in the recent past. The page rank depends a lot on the number of back or inbound links connected to a site and the reputation of those back links.
- Checking Meta Tags, HTML Codes and Broken Links – Meta tags, proper HTML codes and well-connected links are vital for a positive conversion ratio to a site.
It is a must to have keyword-rich and most relevant meta tags for a website. On the other hand nothing is more repulsive than badly displayed webpages and broken links. As major search engines don’t properly index/catalog sites with errors in HTML codes, our SEO experts quickly identify such mistakes and ensure that your site is listed on search engines.
- Evaluation of Website Content: Having good and relevant content on a website ensures decent ranking on search engines. We conduct:
- Content and Description Analysis
- Content Relevancy Analysis
- and Content-Keyword Density Analysis
- Audit URLs and provide recommendations for the same: A short and the most obvious URLs is the best URL. If a user is able to identify the content of a page with its URL then you’ve done a great job! It is always beneficial to have keyword-rich URLs.
Our teams will regularly monitor the ranks and performance of your site and suggest changes in case there’s a fall in page rank.
- Title & Anchor Optimization Title tags identify the company and its business. Hence, we provide the most relevant title tags, short and descriptive enough to identify and rank your business for a certain keywords. An ideal title tag shouldn't’t range beyond 60-65 characters.
- Description Meta Tags Optimization A site’s meta description contains brief description about the areas the site is focussing on. Keeping it slightly keyword-rich and USP-oriented helps in getting some advantage in Google algorithms, however, too much keyword stuffing is also not recommended. Meta tags shouldn't’t range beyond 250 characters.
- Graphic or Image Optimization Image optimization is very crucial for people dealing in eCommerce or having elaborate product catalogs. It is important to have appropriate ALT tags for a web crawler to identify the images.
- Optimizing Site Directory Structure and Navigation We help you develop effective strategies for building effective site structure. Home page of every domain receives more weigtage than the internal pages, hence, it is very important to include a list of practice areas on the home page.
- We optimize your site’s home page and remove excessive graphics, flash and video components from the same
- Create site map and link the same with appropriate pages
- Help you choose better navigation schemes
- Existing Content Optimization: We optimize the existing content as in a way that it is suitable to search engines as well as your readers. This includes moderately populating the content with good keywords and modifying the language to make it more readable.
- Incorporate XML Site maps Develop/suggest appropriate site maps for search engine spiders to gather information about the website.
- HTML Code Correction
- Broken Link Correction
- Internal Linking Structure Modification
- Apply Optimized Robots.txt
- Apply 301 Redirection
- Apply W3C validation on Website
- Create and Update Google and Yahoo Site Map
Approximate Cost to Optimize a small web site:
In most cases we charge $180 for the home page and $60 for each additional page. Gatewat pages are created at the rate of $40 each.
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